Cases

Task

Client ran Google Ads and Meta, but conversions were duplicated. Google Ads reported 2.3× more sales than actual. Needed accurate data for optimization.

Solution

"Three Platforms" + "Accuracy (Consent Mode v2)" + "BI: Looker Studio"

Delivered

• Rebuilt GTM container structure from scratch
• GA4 with all ecommerce events (view_item, add_to_cart, purchase)
• Google Ads: Enhanced Conversions + deduplication
• Meta Pixel + TikTok Pixel with cross-deduplication
• Consent Mode v2 with cookie banner
• Looker Studio dashboard for marketing director

Result

Gap between Ads data and actual sales dropped from 2.3× to 1.02×. Director saw real ROMI and rebalanced budget across channels.

Task

Landing with request form. Client spent on Ads but didn't know which sources gave quality leads vs junk.

Solution

"Ads" package + custom "qualified_lead" event

Delivered

• GA4 setup with form_start, form_submit, phone_click events
• Google Ads conversions with Enhanced Conversions
• Quality lead separation via CRM webhook → GA4
• Sub-source tracking to identify top-performing campaigns

Result

Client disabled 2 campaigns that brought leads but no sales. Cost per customer dropped 34% in 6 weeks.

Task

Long sales cycle (3–6 months). Ads drove traffic, but tracking from first click to deal was impossible.

Solution

"Server-side Performance" + Bitrix24 integration

Delivered

• sGTM on custom domain
• Enhanced Conversions via server container
• Meta CAPI + TikTok Events API server-side
• CRM webhook on deal close → GA4 purchase
• Documentation for sales team

Result

In 4 months, client saw real ROMI by channels for the first time. Stopped ×1.8 ineffective spending.